All Aboard the Tall Ship Silva!

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You are cordially invited to attend our upcoming Sutton Harbour Cruise on Thursday August 29th on the Tall Ship Silva. We will be meeting no later than 3:15 on the beautiful Halifax waterfront, at Queens Wharf near the foot of Prince Street.

Relax on board and take in the view of our charming seaside city. With miles of shore line, guests are encouraged to mingle & network while they enjoy some snacks, hors d’oeuvres and a cold beverage!

We look forward to another incredible Sutton event. Special thanks to our preferred affiliates for sponsoring this event and to the Social Committee for organizing it.

RSVP to Jennifer:


Got tools?

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What a great session this morning hosted by Broker Adam Hennigar. Today Adam dove into the vast amount of resources available to our agents with just the touch of a button. Sutton has developed a series of professionally designed marketing tools and templates for you. These easy to use, customizable templates give you the opportunity to market yourself the way you want to!

We have so much to offer our agents in addition to tools and marketing such as secured special rates and discounts for Sutton agents. I don’t know of many offices that have an 8% discount with Apple products! Also, are you farming with Canada Post unaddressed admail? Sutton agents pay 10.5 cents, the posted rate is 15.9 cents.

Sutton offers real solutions for your real estate success, these tools and discounts are designed to help our agents get the job done right, from day one throughout their career, no matter what level of expertise. Best of all these solutions are available to our agents at no-cost… to help you stay on top!

At Sutton Realty, there is a better deal for you. We deliver you a strong brand without the big brand expense, plus we have fantastic marketing tools, training and support. Did I mention the 100% commission? Contact Jennifer Morrison today and find out what you’re missing out on!


Going the extra mile…

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At Sutton Group Professional Realty, we love opening the mail! Especially on a days like today when we receive two fantastic testimonials from the clients of our agents. Our first testimonial was for one of our top producing agents, Tom Coolen. Tom scored a whopping 100% client satisfaction rating and his client had the following to say about the transaction:

“We were extremely pleased with Tom Coolen as our REALTOR®. He walked us through every step of the process, arranged all of the inspections on the home and followed up on each step. Tom was available night or day to answer questions and provide advice. We are grateful to Tom for such a smooth transaction”.    

Sutton Realty has backed up our commitment to the “Quality Process” by having obtained the prestigious ISO 9001:2008 certification. One of the components of this designation is a client satisfaction survey which is mailed to clients on behalf of our agents following the close of a property. We consider this an assurance of quality service for consumers as well as peace of mind.

So when we receive amazing feedback such as this 100% client satisfaction rating for Bob Kearney, it reinforces that we are one of Canada’s most progressive real estate companies and we’re on the right track providing quality service. Bob’s client had the following great words to say about him:

“Bob was a continual professional at all aspects – Very smooth transaction. Bob responded in a timely manner at all times – Much appreciated”.

If you’re ready to work for a company that goes above and beyond for clients, it’s time to check out Sutton Realty. Contact Jennifer Morrison today for your confidential consultation. At Sutton, there is a better deal for you!


Sutton Realty Welcomes Two Agents

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Sutton Group Professional Realty is growing and pleased announce the joining of two fantastic agents Ben Chisholm and Christian Bailey to our team.

Ben brings a passion for assisting clients and has a strong work ethic. He has great customer service experience, having grown and run his own successful business for five years prior to his real estate career. Ben is off to a great start working with new home construction and Skymark Homes.

Christian complements the Sutton team with his extensive background in the Navy. In addition to his Navy background, Christian worked as an acquisition manager for Auxo Homes and has been a real estate investor since 2011. His real estate experience, together with his honesty and excellent work ethic give him the sharp skills needed as a REALTOR®.

We are pleased to welcome both Ben and Christian. They bring enthusiasm and a wide range of experience to the Sutton team.

We have some great things happening here at Sutton Realty! If you’re an agent in the industry looking to make a move contact Jenifer Morrison today for your confidential consultation. At Sutton, there is a better deal for you!



Great training today at Sutton Realty!

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Storm Fletcher, trainer from Richard Robbins International will be here today at Sutton Group Professional Realty to provide our agents with some training on Extreme Customer/Client Loyalty. Storm will be discussing how to build instant rapport and long term trust for an unbreakable bond with clients. Her training reinforces that in today’s world, great service is expected but delivering the unexpected is the new secret to extreme customer loyalty.

At Sutton, our agents are continually growing and staying current with relevant training on various topics real estate related… What kinds of things does your company do to sharpen the tools of the knowledge for agents?


Congratulations Sutton Top Agents!

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Sutton Group Professional Realty would like to congratulate its Top Agents for the month. These agents are true examples of success and professionalism at its finest. Congratulations and keep up the excellent work!

  1. Dan Chisholm
  2. Rhonda Kennedy
  3. Lee Howels
  4. Janet Josselyn
  5. Tom Coolen


Welcome Rachael LeBlanc-Palmer

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Sutton Group Professional Realty is pleased to welcome Top Producing Agent Rachael LeBlanc-Palmer who joins us from Century 21 Classic. Rachael is an energetic sales professional and proud to say many of her clients come from referrals which is a true testament to her character and devotion to her career. Rachael has been an award winning agent since 2007, after only just getting her licence the previous year. She is committed to continuing that level of customer service to her past, present and future clients.

Sutton is growing and continues to attract quality agents devoted to advancing their careers. We know that your success is our success and we value honesty, integrity and high ethics. These three principals are the foundations of our business philosophy. If you’re an agent interested in a strong brand without the high fees, contact Jennifer Morrison today for your no obligation career evaluation.


Marketing 101

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Sutton Group Professional Realty received a fantastic presentation today by lawyer affiliate Byron Balcom of ALG Law Group. Byron’s session provided lots of great ideas from getting a marketing budget in order, social media to common sense ideas on ‘the niceties’ that help to increase business through repeat clients and referrals. The feedback from our agents was positive and Byron’s passion for what he does was evident through his presentation style. Byron is living proof of the success of these techniques and we are very proud to be affiliated with such a professional.Image 

Did your Broker Over Promise and Under Deliver?

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How did you select your current real estate brokerage? Was the owner a family friend? Did you just happen to drive by an office on your way to a listing? Did you get a call from a recruiter? More often than not agents put more time into researching their cell phone contract than they do in determining the place that dictates their livelihood.

The biggest discovery I have found in talking to real estate agents is that they chose their brokerage based not on how much money they would take home at the end of the day, but rather on the perceived value that the recruiter/Broker sold them on during their interview. The most popular ‘value proposition’ items promised to agents were:

  1. Company generated leads
  2. The company brand determines your success as an agent
  3. Training & systems
  4. The company’s ability to ‘take your sales to the next level’

The reality of the situation is quite simple; agents determine their success through their own actions. Whether that be prospecting via door-knocking, telephone calls, letters and flyers, building a referral network or marketing. The thing Brokers don’t want you to know is that you can do these activities no matter what brand you work under. So why choose a company that takes a large percentage of your hard earned commission? Don’t you feel you are worth more?

Ask yourself some simple questions. Do the one or two leads given to you by the company equal the increased money in your pocket earned elsewhere? How about when the company gets so big the leads become few and far between or none at all. You also have to wonder if company provided training alone will take your sales to the next level or does it also take your hard work and personal investment in growth?

If you could keep more money for yourself while working at a quality brokerages offering you great service, wouldn’t it make more sense to invest some of that money into your own personal development that met your specific needs and goals? What if you even had enough left over after that to buy a new car or boat?

I’m not suggesting that agents don’t require relevant training, a great management team, support, and company brand recognition, but most if not all brokerages offer this. So if all things were considered equal, what could you do with an extra 20K – 40K in your pocket?

Always remember, despite what the big brand recruiters tell you, the success of the company relies on you… not the other way around.


At Sutton Realty, we deliver you a strong brand without the big brand expense, and we offer our agents 100% commission splits! There is a better deal for you, contact Jennifer Morrison for your no obligation career consultation today!

The Genworth Canada Difference for REALTORS®

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There are many great things happening at Sutton Realty including fantastic training sessions; one of which was hosted yesterday by Dianne Smith of Invis and Michelle Murphy of Genworth. The focus of the session featured a complete overview of select programs and what makes Genworth Canada stand out in the marketplace. In this session agents were shown ways to increase their competitive edge with the help of Glenworth’s innovative tools and resources that include: Glenworth’s Homebuyer Privilege Program, Energy-Efficiency Program, personalized marketing tools, calculators and more, including purchase plus improvements guidelines.

The presentation was largely centered on how agents can have an understanding of Genworth Canada’s participation in the home buying process and the value added products that the buyers can take advantage. Judging from the feedback of our agents, there was tremendous value in this session and they were extremely impressed.